PUBLIC RELATIONS &
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Public Relations

What good is a press release if it’s never published?

We’ve built relationships with all the key online and offline media in the MENA region. From media relations, publicity to stakeholder management, we are driven by the goal of sustained press coverage and make it a priority to have the best contacts in the region.

Our business is founded on long-term relationships and is much more than just mundane stories that yield zero coverage. We create win/win situations for our clients and our media partners. We nurture these relationships and ensure that they are beneficial for both parties. Our client gets their message across and the journalist gets their scoop! Thus we deliver business outcomes by answering the audience’s question ‘what’s in it for me?’

Obviously single-channel communications aren’t as effective as multi-media ones! We can run your campaign across print, broadcast and all the online channels (email, display advertising and social media) to maximize results.

The GCC is our home and be it in Arabic or English, our integrated public relations campaigns will hit your company’s communication mark. So, just ask for more!

Media Relations

We invest in creating a working relationship with journalists and bloggers to make sure your products get into the right hands, and your brand starts a conversation.

Community PR

Public relations is about positive relationships. At Pravda Studio, we champion your needs. We help clients build, sustain and strengthen key relationships. From approaching key stakeholders on your behalf to marshalling the online community in support of your brand, Pravda Studio strategizes with your team to spread the word the way you want.

Influencer Mapping & Brand Ambassadors

Online and Offline, from mega to micro. We are passionate about engaging with some of today’s leading opinion leaders and people of influence from all sectors to create content that has an immediate impact and visibility, driving content to commerce, delivering tangible business results.

Reputation Management

Today’s interconnected world requires reputations to be constantly managed and safeguarded. The lightning speed of social media can shred a reputation before conventional channels have a chance to respond. In the incident of a crisis, a quick and measured response is essential in rebuilding relations, whether it is with customers, suppliers, stakeholders or the public.

Media Relations

Community PR

Influencer Mapping & Brand Ambassadors

Reputation Management

Media Relations

Generating results is what we do best. We have an extensive network of journalist contacts across broadcast, print and online, as well as day to day relationships with the most influential bloggers. We pride ourselves for the long term relationships we have built with key media and are able to craft effective media releases and compelling story angles that clearly communicate your message. At Pravda, we maintain fast response times and turn creative concepts into PR results.

Collectively, we speak Arabic, English, Hindi, Urdu, Tagalog at Konkani which helps us advocate your brand to a broader audience. We understand and are part of, the region’s media culture, and use that vantage point to benefit your brand in transparent ways.

Pravda has an excellent reputation for providing reliable information. We are known for our high standards and in delivering newsworthy and relevant information to journalists and bloggers. Journalists and influencers have come to rely on Pravda to provide compelling and sharable content. Our team has experience in building multimedia stories, whether it is short videos, podcasts, video releases, and influential presentations.

As part of our media relations strategy, we monitor online, print and broadcast to ensure that your organization stays ahead of conversational trends. Our in-depth knowledge of the media landscape and extensive contacts also means that we know which journalists and outlets to target with your message and our best to approach them. At Pravda, we can market brand in all aspects of media relations, from strategy to implementation.

Our media relations services include:

Media strategy covering proactive and reactive approaches
Key Message development
Development and distribution of media releases
Relationship building
Press Office
Management of press conferences and media events

Many pieces of work require deployment across various media platforms. The Spread team may create a core opinion article or briefing document that has been distilled from complex academic or scientific research. It can then be tailored to display the ideas through speeches, email media interviews, press releases, web pages, e-bulletins and traditional print format.

As part of our everyday activity, the team will conceptualize, draft, review, edit, finalize and gain approval for material including:

- Digital Media

- Feature articles and opinion pieces

- Newsletters

- E-bulletins

- Websites

- Digitally integrated social media content

- Media releasesReports

- Advertorials

- Web copy

- Brochures

- Letters

- Speeches

- White-papers

- Case studies

- The cultural and linguistic diversity of appropriate materials

- Position papers and award submissions

Community PR

Public relations is about positive relationships. At Pravda Studio, we champion your needs. We help clients build, sustain and strengthen key relationships. From approaching key stakeholders on your behalf to marshalling the online community in support of your brand, Pravda strategizes with your team to spread the word the way you want.

We implement community relations programs involving public events, sponsorship and profile development initiatives. We are our client’s local eyes and ears and provide insight and practical advice by identifying tangible community campaigns.

We focus on building a good relationship with members of the community where you do business to build customer loyalty. Not only do we know the right people but also help you connect with them through the right platforms; from trade shows like GITEX and the Arabian Travel Market to select product launches and VIP events.

Our expertise range from grassroots campaigns to global program’s that have helped our clients across different sectors partner with stakeholders to effect change. We do this through education and dialogue, influencing leaders and increasing the credibility and reach of key messages.

We understand that every business has a unique set of goals, and we work with you to develop messages, campaigns and programs that will get your business noticed. We provide a comprehensive community relations service to our clients incorporating community engagement, strategy and consultation.

Our fundamentals begin with community research, including in-depth interviews, quality services, as well as community forums, focus groups and other qualitative techniques. Community events and activism are often a key part of our strategies.

At Pravda, we develop and implement community engagement strategies, as well as focus on creating quality communications to inform and influence public opinions. We become your communications team providing advice on all aspects of communications and engagement. We can:

Research areas with gaps in the specific business community and offer ways to connect with new groups.
Connect with relevant stakeholders to reach your goals and fulfil their needs.
Set-up new or updated communications programs to develop stronger relationships with your target audience.

Influencer Mapping & Brand Ambassadors

Online and Offline, from mega to micro. We are passionate about engaging with some of today’s leading opinion leaders and people of influence from all sectors to create content that has an immediate impact and visibility, driving content to commerce, delivering tangible business results.

Influencers with Followers are everywhere
But Who are the ones who deliver the desired outcome?

We have identified the performers already, but are constantly evaluating the new ones. We work with them all on a daily basis and we know them by heart. We recognize who are the best to achieve our clients’ desired activity goals, whether they build awareness, influence consideration or drive action.

Consumer communications are our core area of expertise, but we do much, much more. After-all we are an award-winning agency that knows the Instagram influencers from the LinkedIn thought-leaders, digitally and in real-life. Whatever social media channel you’re using, we are here to guide you.

Reputation Management

Today’s interconnected world requires reputations to be constantly managed and safeguarded. The lightning speed of social media can shred a reputation before conventional channels have a chance to respond. In the incident of a crisis, a quick and measured response is essential in rebuilding relations, whether it is with customers, suppliers, stakeholders or the public.

That’s why we pre-empt reputational damage by working with our clients to create comprehensive crisis management plans. Should a crisis occur, we respond instantly by liaising with management to take control of the media narrative and help navigate negative events and bad news, which could hurt their reputation in the marketplace.

We deliver a multi-pronged strategy to significantly build credibility, confidence and trust in a brand. At Pravda, we offer a 360-degree service including online reputation management, reputation restoration and issues management in the traditional press and online media. Our remit can cover everything from malicious attacks on online platforms to interviews by journalists. We monitor hundreds of websites, social media platforms, blogs, discussion forums, online news sites, newspapers, and television and radio stations every day of the year.

We work with you to identify and mitigate risks. We help plan and train in the event of a crisis and work with you to manage them.

Key areas of focus that we address with tailored messaging during the strategy phase includes:

Reinstating confidence in the brand and positive perceptions by building the core narrative
Humanizing the brand by mapping the reputation ecosystem
Ensuring communications are positive and specific
Restore a battered brand’s reputation, re-establishing credibility on the internet and in the press and broadcast media.

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@pravda.studio

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PUBLIC RELATIONS & COMMUNICATIONS